Note
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Access to this page requires authorization. You can try changing directories.
If you are not an enterprise developer, retail distribution of MSIX can be done through normal retail channels. This includes hosting the MSIX on a web page.
Microsoft Store
The Microsoft Store can be an excellent way to distribute your application. It has been available to consumers since the launch of Windows 8 in late 2012. Users can browse, search and download apps or games for Windows.
For details on the Microsoft Store and its capabilities, see Microsoft Store.
To get started on publishing an app to the Microsoft Store and its capabilities, see the Partner Center
CI/CD and beta distribution
To automate building, testing, and distributing your MSIX packages, use GitHub Actions or Azure Pipelines. Both support MSIX packaging and can distribute pre-release builds to testers via a shared network location, web install, or Microsoft Intune.
Note
Visual Studio App Center was retired on March 31, 2025. See MSIX and CI/CD Pipeline Overview for the current guidance.
Web Install
While a MSIX file can be hosted on any IIS server. You can dramatically improve the experience by enabling direct install with App Installer. Direct install will allow the AppInstaller to launch immediately and run the install from the web server rather than downloading it first. For more details on Web install, see Installing Windows 10 apps from a web page.